Catalog, orders and live stock for Progenes

Progenes is a bovine genetics distributor founded in 2008, a leader in New Zealand pasture genetics and also active on Holstein, Jersey, Swedish Red, Brown Swiss and beef breeds. 170+ partner farms rely on a dense catalog and proximity service.

The need: a site that does more than showcase the offer — it had to industrialize ordering and stock visibility, with no friction for farmers or the sales team.

Every breed and bull carries domain indexes (milk, fertility, somatic cells, morphology, BW…). Breed navigation and search keep 250+ references usable without diluting farmer language.

On the product page, semen type, per-dose price and remaining stock are visible before add-to-cart — exactly what limited biological inventory requires.

The cart aggregates doses, computes the subtotal and generates a purchase order — the real farmer flow for a breeding campaign, not a generic checkout.

France-wide delivery to AI centers or farms, plus FAQ on ordering and lead times: the platform mirrors Progenes’ operating model.

A storefront becomes an operations tool: the catalog stays in sync with stock, orders are structured, and Progenes’ team spends less time on intake while farmers get a clear, domain-native experience.